One of the most frustrating things about SEO is getting everything to work together as it should. There are so many little elements to consider!
One of these elements? Page title tags.
I know, meta page title tags aren’t the most exciting part of the SEO jigsaw puzzle. But if you want to drive organic traffic to your website, getting them right is vital.
Even Moz says, “Title tags are the second most important on-page factor for SEO, after content.” They’re a quick win if you want to supercharge your SEO strategy.
Not sure how to write titlehealthsbureau.com tags for SEO? Keep reading, and I’ll share my top tips for creating title tags that will rock the search engine results pages (SERPs).
Key Takeaways
Page titles act as signposts for search engines and search engine users.
Stick to 50-60 characters for optimal results.techpowerings.com
Add focus keywords at the start of your title to drive clicks.
What Are Page Title Tags?
A page title tag is the headline that represents your web page in the SERPs.
Your meta page title tag works with your meta description (the text below the title tag) to tell potential customers about your page content.
Let’s say you’re searching for “kitchen installation services.” The top result is IKEA, with the title tag “Kitchen installation service: a recipe for success”.
This is an excellent title tag as it clearly explains the page’s purpose, and the title is fun and quirky, in line with IKEA’s brand.
There are two reasons why page title tags are so important.
First, if you have a clear title that’s relevant to your page, both humans and search engines will see that as a sign of a good page.
If your title tag SEO isn’t on point, people could skip over your content, and search engines may determine that your page isn’t as good as it could be.
A second reason why title tags are important is that they appear in browser tabs and are used when people share your pages on social media. Get your title tag right, and it can help your content stand out.How To Write An Effective Title Tagattentiveanimal.com
Did you know that only 7.4 percent of top-ranking pages don’t have a title tag?
This means that if you want to increase the chances of ranking on the first page of Google, a well-crafted, unique SEO title tag can help boost your odds.
Here are some title tag SEO essentials to get you started.
Title Tags Need To Be A Certain Lengthwedselegance.com
Your title tag needs to be between 50 and 60 characters.
If it’s too short, you won’t be able to tell the search engines and potential customers what your page is about. Too long, and the search engines will cut off your title tag with an ellipsis (…).
Title Tags Should Include Your Main Keyword
For best results, try to put your focus keyword as close to the beginning of your title as possible.This means the search engines (and search engine users) will quickly be able to see that your page is relevant.
Let’s say your keyword is “buy red shirt” – these title tag examples use the keyword right at the start, increasing the chances of that all-important click.
Of course, it’s vital to ensure that keyword placement is organic. While it’s great if you can use it, don’t shoehorn it in.
Title Tags Should Describe A Benefit
You need to use your title tag to show how you provide value. What do customers get when they click on your page?
This benefit can depend on what you sell and what stage of the sales funnel customers are at (search intent). If you’re targeting people looking for information, you need to show what they can learn from reading your content.
I like this title tag – “12 Ways to get Heatless Curls Fast”. It’s enticing and shows that you can get results quickly.One final tip: it’s essential that your title tag isn’t deceptive. If your page doesn’t provide what you promise in your meta page title, customers will get frustrated.
This may also lead to Google rewriting your title tag – I’ll talk about this in more detail later.
Title Tags Should Use Power Words
A power word is highly persuasive and can trigger an emotional response in your customers. When used in your title tag SEO, they can encourage people to check out your pages!
Using a power word in your meta title tags is a fantastic way to get attention and boost your click-through rates.
Here’s a brilliant example. This title tag could have easily been “50 top tips for changing how you cook”, but Taste of Home has gone with “50 secrets chefs won’t tell you”.photobloghub.com
Here are some power words to get you started:
Free
New
Easymealwells.com
Imagine
Instant
You can have too much of a good thing, though – overusing power words can make your title tag feel spammy.
How To Properly Implement A Title Tagpopulartravelguide.com
Now that you’ve written the perfect title tag, it’s time to add it to your web page.
Here are three different ways you might go about it.
Case 1: You Use WordPressstoreroutes.com
If you use WordPress, it’s super easy to add a title tag. There are extensions you can download to implement your SEO title tags. The benefit of using these is that you don’t have to edit your HTML.
My extension of choice is Yoast, although there are other options like Rank Math and Slim SEO.
Here’s how Yoast works once you’ve installed it. To edit the title tag for a page or post, navigate to that content and open the editor.
If you’re using the traditional WordPress editor, scroll down to the bottom of your post or page, and you’ll see the Yoast box, where you can edit the title tag and meta description. If you’re in Elementor, you can access Yoast by clicking the settings cog in the Elementor menu.onlinebiohub.com