Every search engine makes complicated calculations for its SEO and ranks the pages according to the number of clicks it received from the users. Like this, it is not easy for a new website to make itself appear on the top easily but it is not so difficult as well because your website can also reach the top once the number of clicks on a website reached a certain level. As time passes, the chance of your website to appear at the top of the search engine list becomes more. No online business can be considered successful until its website gets on top of popular search engines.If you are using more keywords in the content then there is a chance that the content of the website will lose its value because of inconsistency. The search engines have become intelligent and they can check if the website is artificially optimized for the search engines. It will not make the website appear on the search engine list. The uniqueness of the content is very important for SEO because websites with duplicate content do not appear at the top of the list.