Google is trying out a special treatment for Reddit snippets inside the Google seek outcomes. Google is including upvote and remark counts in numerous patterns, a good way to offer more statistics to the searcher about the Reddit thread.
What it seems like. I become despatched screenshots from both Shubham Khatwani and Brodie Clark of this in movement – here are some of those screenshots:
Why special treatment. It is uncertain why those seek outcomes from Reddit have become unique treatment. We know Google signed a content material deal with Reddit some months back to have deeper get entry to to its content material. Maybe Google is using this additional information to beautify the hunt outcomes for Reddit.
Of route, we additionally recognize Reddit is currently ranking quite properly for the whole thing and anything in Google Search – so it isn’t like Reddit wishes the unique remedy.
Why we care. This is simply one extra change that can assist Reddit see an increase in even extra traffic from Google Search. Of course, this could also be a useful and relevant characteristic for searchers to see within the Google Search outcomes. But any unique person interface adjustments in Google’s search effects do give that web page that gets those remedies an advantage and probable consequences in a better click via charge.